The on-going customised ticketing drive by the League Management Company (LMC) with its title sponsor, Globacom, is a welcome development that will no doubt create an enabling environment for improved relationship with the sponsors.
During the week according to LMC.ng the League Management Company (LMC) delivered 95,000 popular terrace match tickets and 9500 reserved terrace access cards to its headline sponsor, Globacom Limited.
The customised cards the LMC Chairman, Alhaji Shehu Dikko, said was exclusively produced for Globacom in furtherance of the League’ renewed commitment to delivering world class hospitality services to sponsors of the league.
The tickets, which were printed in fine quality stationery allows instant passage to any Glo Premier League match by holders the sponsor elects to treat to the increasingly improving match day experience of football fans.
Interestingly, statistics revealed that the average attendance at Glo Premier League games has risen from about 2500 in the 2013/14 season to over 6000 this season.
This is a development informed observers attributed to reforms which the LMC initiated and has began implementing since the 2012/2013 season.
In the words of the Dikko, “the LMC cherishes its relationship with Globacom and other partners and will continuously explore opportunities to deliver platforms for our sponsors to earn qualitative and quantitative return on their investments in the League.
“These tickets and access cards with accreditation tags for Globacom field staff is part of our effort to improve our sponsorship servicing to ensure investors in the league derive maximum benefits,” he explained.
Also, the LMC said all clubs participating in the League have been communicated to provide necessary support to Globacom officials by facilitating all their sponsorship activation programs at match venues.
The tickets delivered to Globacom covers the remaining match days of the second stanza of the 2014/15 season. They were specially designed with security marks that will make counterfeiting impossible.
Also, the LMC must sustain this development as it further helps drive the credibility of the NPFL to meet globally accepted football league standard.
However, it is of utmost importance for LMC to note that the welfare of the NPFL players remains a priority if the hope of building a strong national team at all levels must be achieved on a healthy note.
This is against the backdrop of the failure of clubs owners to live up to expectation in meeting the contract terms with their players.